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Content Marketing

Traditional marketing is becoming less effective by the day. Instead of pitching your products and services, there is a new effective way to further your reach as a marketer. Introducing content marketing.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Content marketing is used by leading companies such as Microsoft. Why you may ask? Because it is highly effective. There are three key reasons for you to use content marketing:

  • Increase sales
  • Cost effective alternative
  • Quality costumers who stay loyal to your brand

Regardless of which type of marketing tactic you decide to use, content marketing should be prioritized in your strategy. Quality content is a part of almost every form of marketing. Social media marketing, SEO, PPC, and inbound marketing all rely on quality content to become successful.

Content marketing is different than traditional marketing in that it is more educational than product-specific. Things like webinars and e-books compose enable your company to strengthen your customer relationships, grow your subscriber base, and increase profits. Your content is as valuable as its ability to tract consumers. Once you have a large following, you can stimulate your sales by engaging with your followers. How can I acquire new customers, you might ask. You have to make sure your audience trusts and wants to hear from you when you building a following. Consumers are more likely to purchase your products if they trust you. So build credibility!

5 prime examples of content marketing are:

  • Infographics – These are essentially graphics that include charts and statistics presenting your businesses information. You can hire an agency to plan, research, copyright, and design it for you, or use an website like Visua.ly.
  • Webpages – Provide graphics and text that resonate to your users and grow it through SEO and PPC
  • Podcasts – A podcast grants you visibility through different platforms such as iTunes. They can help you reach millions of people and generate sales by signups and subscribers.
  • Videos – An great example is Gary Vaynerchuk. He used online videos different social media platforms to his marketing empire. You can use video to grow your company without the need of high quality equipment.
  • Books – Publishing books is another tool to drive customers through quality content. Try publishing your own! Even if people don’t read it, you can use it as a form of content through your other platforms

These are just examples of content marketing. There are a countless of other methods you can use, but in the end, its all about building awareness and ultimately steering your consumer to the purchase.

Affiliate Marketing

Affiliate marketing is based on revenue sharing. If you want to sell more of a product, you can offer promoters money through an affiliate program. On the other hand, if you have no product and want to make money, you can promote products that you connect with to earn income as an affiliate marketer.

The definition of affiliate marketing is: the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.

There are two parts of affiliate marketing: the product creator and seller and the affiliate marketer. Therefore, affiliate marketing is the process of spreading product creation across different parties through revenue contribution. The creator, or merchant, is the party that creates the product. From entrepreneurs to big corporations, any business, small or large, can be a merchant in an affiliate marketing campaign. The publisher, or the affiliate, then promotes the business by attracting customers and providing value for the merchants product. This can be achieved by, for example, providing a review on a popular blog.

The company can then track the performance and base the marketers revenue off of that. Affiliate marketing had a draw for those looking to make money online. So how does the affiliate get paid? The answer isn’t so simple. There are a number of different ways the marketer can generate money:

  • Pay per sale: In this program, the affiliate gets a percentage of the price when a consumers decides to purchase the product. The affiliate has to get the consumer to buy the product before they are compensated.
  • Pay per lead: PPL programs compensate the affiliate based on leads. The affiliate has to persuade the consumer to visit the companies website and complete an action.
  • Par per click: PPC focuses on redirecting the consumer to the merchants website. The marketer is then paid based on increased website traffic and consumer engagement.

So why should you become an affiliate marketer? You can make passive income all while working at home. As a startup business, this might even be the most cost-effective way of selling your products. The convenience and flexibility of being a freelancer and help you reach your goals and determine your own hours. The performance-based work can also be highly rewarding depending on how much hours you put in into it. Don’t underestimate the power of organic search!

Viral Marketing

What is Viral Marketing? In this blog post, I will be discussing how you can exponentially spread your content to grow your followers.

Viral Marketing is generating interest of a brand that quickly spreads from person to person. The whole idea is that users chose to share content in exchange for receiving a benefit. Through social networks, a marketer can create viral content that will, in turn, help spread their brand. The main goal of viral marketing is to inspire individuals to share a message with friends and family to create exponential growth to the number of recipients.

Social media offer the perfect ecosystem for viral marketing through its number of users. All viral marketing techniques have three things in common: the message, the messenger, and the environment. Each part must be successfully leveraged to create a successful marketing campaign. The campaigns themselves can utilize several different tools, such as video, images, games, free products, and emails. The marketer usually relies on the help of influencers with a large number of followers.

Memes can illustrate much of modern viral marketing. For example, random phenomena like Baby Yoda has taken over most of the internet by storm. Memes that get shared, liked, and commented on Facebook usually resonate with people, which then causes a trend. Viral marketing takes the same approach by sharing a brand’s content because of its virality.

A great example of viral marketing is the Dollar Shave Club’s campaign. The unconventional ad got millions of views on youtube and got shared by several people on Facebook and Twitter. In a matter of a couple of months, the brand’s ad drove their business to success with many companies, such as Wendy’s, following the same footsteps.

There are several advantages of using viral marketing to promote your business. There is little to no cost involved, which can drastically reduce your spendings on advertising. Also, there is a potential of vast reach since the internet can reach a broad audience without having to invest a significant amount of money. It is also not invasive since the user decides to view the content. Lastly, it helps build your brand awareness by granting users the ability to share your content.

So are you looking for more mentions? Maybe you’re trying to spread your brand awareness without a lot of money sitting in your bank? Then viral marketing might be your best alternative to market your company! There are a number of principles that can produce content that can spread like a virus, but you must first figure out if this is the best method for you.

Social Media Marketing

What is Social Media Marketing? In this blog post, I will be breaking up the different elements that compose this concept of digital marketing. SMM uses different social platforms to reach out to your audience to help build your brand and drive leads. This includes engaging your followers and analyzing your results. The major platforms that are widely used are Facebook, Twitter, Instagram, Tik Tok, and Youtube.

The first step for running a successful social media campaign is to build a strategy. First, you must define your goals are a marketer. Are you trying to increase your following? Maybe you’re trying to build your brand? Whatever it might be, social media can help you generate engagement across your users. You should choose your platform accordingly Depending on your target demographic. For example, Instagram and Tik Tok might be the platforms you choose to use if you want to focus on targeting millennials.

The next step is to plan and publish your campaign. It can be as simple as sharing a blog post on your page to developing complex campaigns to target a large population. However, it is important to plan your content before publishing it on the web. For example, if you want to publish an ad on your recent sales campaign, it might be smart to acquire information on your target audience before setting up. Ensure that you are maximizing your reach by publishing quality and relevant content.

After you publish your campaign, make sure to listen and engage with your following. It is vital to make your customer feel heard. Respond kindly If they leave a positive comment and offer support if they leave a negative one. You can manually do this yourself or, though not as effective, use a software to automatically respond for you.

After you successfully launched your campaign, use analytics to track your social media marketing performance. How many people did you reach? How effective was the ad? All of this can be found through software such as google analytics. You can use the data you have accumulated to help develop your strategy in the future.

When you gather more capital, you can grow your social media through social media advertising. This allows you to reach an even wider audience by targeting your audiences demographics, interests, and behaviors. As you build your strategy, you can automate the process and use the information that you acquired through analytics.

Social Media Marketing gives you the potential to reach billions of users on the web. You can effortlessly build your brand and raise awareness by creating quality content and engaging your followers. As a result, you can drive your business to success by learning how to strategically publish content and analyze your data.

SEO Marketing

What is SEO? In this blog post, I will break down the definition into three parts: Quality of Traffic, Quantity of Traffic, and Organic Results. The Quality of Traffic is when you try to drive relevant traffic to your target. For example, if you are trying to attract visitors to a computer website, it wouldn’t make sense to direct them to car link’s. Quantity of Traffic is how much traffic you generate for a certain page. This is vital to raise awareness and interest. Lastly, Organic Results are traffic that you don’t have to pay for, which is shown below the paid traffic section. Organic results are basically unpaid traffic that comes from SERPs (Search Engine Results Page).

How does SEOs work? SEO ranks websites on the first page of google in attempt to drive as much traffic as possible. A few of it its elements are its website name, URL, meta tag, design, accessibility, and usability. All of these elements are taken into consideration when a website is trying to rank on Google.

The SEO Cycle:

  • Crawling: Every SEO has a software called a Crawler. It basically
    “crawls” your website content.
    
  • Indexing: Is post-crawling content that’s stored in a database. The database can then be accessed and retrieved when the user enters a certain keyword or phrase.
    
  • Search Work: Is when the Search Engine contrasts certain phrases with indexed pages, then stores it in the database. It basically measures the relevancy of all the pages and matches.
    
  • Algorithms: Is a diagnostic which takes a search, sorts it through different keywords, and makes sure the URL has relevancy.

Content is one of the most important parts of SEO. It is the main message you are trying to convey to your audience. It is important to provide useful and relevant content that aims to target and retain the target demographic while leading them to perform the action you want them to. Content can be in multiple forms, including: Podcasts, Social Media, Blogs, Videos, etc.

The Visibility and Ranking of your website should also be taken into consideration. In the end, you are ultimately trying to increase your sites visibility, which increases your sites possibility, and which ultimately determines how successful your site will become.

Lastly, it is important to focus on your Web Traffic. This is your main goal as a SEO. As your websites traffic increases, so does your visibility. It is important to take in consideration that around 33% of clicks go to the first ranking page, and the first five listings get over 75% of all clicks.

So what can we gather from all of this? SEO is a process of maximizing the number of visitors to a particular website by using different optimizing techniques to rank in the search engine. By following the techniques listed above, you can start your SEO journey and launch the business of your dreams!

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