What is Viral Marketing? In this blog post, I will be discussing how you can exponentially spread your content to grow your followers.
Viral Marketing is generating interest of a brand that quickly spreads from person to person. The whole idea is that users chose to share content in exchange for receiving a benefit. Through social networks, a marketer can create viral content that will, in turn, help spread their brand. The main goal of viral marketing is to inspire individuals to share a message with friends and family to create exponential growth to the number of recipients.
Social media offer the perfect ecosystem for viral marketing through its number of users. All viral marketing techniques have three things in common: the message, the messenger, and the environment. Each part must be successfully leveraged to create a successful marketing campaign. The campaigns themselves can utilize several different tools, such as video, images, games, free products, and emails. The marketer usually relies on the help of influencers with a large number of followers.
Memes can illustrate much of modern viral marketing. For example, random phenomena like Baby Yoda has taken over most of the internet by storm. Memes that get shared, liked, and commented on Facebook usually resonate with people, which then causes a trend. Viral marketing takes the same approach by sharing a brand’s content because of its virality.
A great example of viral marketing is the Dollar Shave Club’s campaign. The unconventional ad got millions of views on youtube and got shared by several people on Facebook and Twitter. In a matter of a couple of months, the brand’s ad drove their business to success with many companies, such as Wendy’s, following the same footsteps.
There are several advantages of using viral marketing to promote your business. There is little to no cost involved, which can drastically reduce your spendings on advertising. Also, there is a potential of vast reach since the internet can reach a broad audience without having to invest a significant amount of money. It is also not invasive since the user decides to view the content. Lastly, it helps build your brand awareness by granting users the ability to share your content.
So are you looking for more mentions? Maybe you’re trying to spread your brand awareness without a lot of money sitting in your bank? Then viral marketing might be your best alternative to market your company! There are a number of principles that can produce content that can spread like a virus, but you must first figure out if this is the best method for you.
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